Past and current projects

SUTRO Wine Co.

  • Create, implement and maintain systems that keep the business running smoothly, including reporting, bookkeeping, fulfillment, inventory management, CRM software, web design, and mailing list management.

  • Plan and process twice annual wine club shipments that represent 60% of annual revenue. Build and maintain a loyal customer base by focusing on member satisfaction.

  • Provide ownership with thoughtful advice and insight at critical growth junctures.

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Camp Rose Cellars

  • Independently founded a boutique wine brand to stay connected to the wine industry while raising my kids.

  • Make and sell wine with an emphasis on creativity and an eye on profitability.

  • Winemaking, marketing, branding, fulfillment. I do all the things, all the time.

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Healdsburg Community Nursery School

  • Complete overhaul of existing website including new platform, colors, fonts and photos to refresh and modernize existing brand.

  • Improved fundraising potential by creating online payment option for annual campaigns.

  • Created internal and external email templates and cleaned existing list to maximize community engagement.

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Maya Yoga Press

  • Authored 362-page book on behalf of master yoga teachers Nicki Doane and Eddie Mostestini.

  • Shepherded manuscript through editing, formatting and self-publishing to create a finished product currently available on Amazon and IngramSpark.

  • Ongoing management of author royalties and sales to bookstores/wholesale accounts.

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